You're allowed to
want more
than this.
The business coaching mastermind for women who are ready to own it. Family business. Her own business. Whatever stage you're at — this is where you back yourself.
Get on the waitlist
For the woman who's been figuring it out alone long enough.
You're running or supporting a serious business. You're smart, capable, and showing up every day. But you're doing it mostly alone, mostly on the fly — and wondering if there's a better way.
She Runs It was built for you.
The Practice Owner
You built something real. Now you need strategy, systems, and someone who gets the complexity of what you're running.
The Family Business Woman
You stepped in — formally or informally — and now you're holding more than anyone realises. It's time to own the role properly.
The Founder Building Her Own Thing
You have a niche, a skill, an offer waiting to happen. You just need the right support to build it and back yourself.
The Woman Almost Ready
You're still in a job, still sitting on the idea. She Runs It is where you stop waiting and start building.
You're already doing the work.
You just need someone in your corner.
You're figuring out the books, the marketing, the clients — all of it — mostly alone, mostly on the fly, mostly on TikTok at 11pm hoping someone explains it in a way that makes sense for your situation.
That's what women say when they finally get the right support. You're not missing ability. You're missing a clear lane, a real offer, and someone who gets it. That's exactly what She Runs It was built for.
Everything you need to back yourself.
Here's what's waiting for you inside the mastermind.
Weekly Group Coaching Calls
Live Q&A and hot seats with Serena. Show up and get unstuck, every week.
Full Module Library
On-demand training across all five pillars of the She Runs It Method.
Monthly Guest Experts
Real specialists brought in specifically for where you're at right now.
Private Skool Community
A high-value space to think, plan, and move with women who are serious.
Founding member pricing closes 1 July 2025. After that, membership is $332/month. Get on the waitlist to lock in your rate.
Five pillars. The whole picture.
Most programs teach you one thing. She Runs It covers everything — because you can't run a business properly if half the picture is missing.
Know your numbers. Own your finances. Stop dreading BAS time.
Find your people, tell the right story, build a brand that works.
Build systems that make the business run — not just survive.
Manage people, navigate complexity, show up as the person in charge.
Own the title of business owner — fully, unapologetically, permanently.
I'm building She Runs It while living the exact life I built it for.
I'm not a business coach who read about family businesses — I'm in the middle of one. Actually, several.
I've spent 14 years inside allied health and business operations. I hold equity in a national psychology clinic, help run the family business in Tasmania, run my own practice management consultancy, and I'm a mum of two boys.
I've been the woman doing it all without the right support more times than I can count. And I kept meeting women who were capable, driven, and completely under-supported.
That changes here. She Runs It gives you what I wish I'd had — a community of women who actually get it, a coach who's living the same life, and a methodology that covers the whole picture.
Doors are opening soon.
Get in before they do.
Be the first to know when She Runs It opens — and lock in your founding member rate before 1 July.
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